United Way Greater New Haven

Collateral, Public Relations, Video, TV, Radio

United Way of Greater New Haven serves the people in 12 communities in greater New Haven. For their fall fund drive, we created a multimedia campaign, which included TV, radio, media planning, direct mail, PR, web page design and an innovative program called “Windows of Opportunity” in which building owners agreed to post a campaign poster in the front windows of their office and retail buildings. The campaign kick-off had record-setting attendance and the message is gaining exposure throughout the region.