City of Stamford Recycling
Logo Design, Collateral, Signage, Public Relations
In July 2009, the City of Stamford adopted single-stream recycling and Catalyst signed on to come up with a marketing communications plan to educate City residents about the changes to its recycling program and encourage recycling efforts throughout the state’s fourth largest city.
Catalyst created a memorable slogan for the single-stream effort along with a graphic depiction of the “One Bin, All In” tagline and a new logo to incorporate the City’s new recycling URL. These elements appeared on all materials in association with the launch and have been used by the City ever since.
Using Printed Materials to Educate Residents
The campaign included public advertising and direct mail in English and Spanish. Catalyst created and mailed a postcard to town condominium units and a designed a special holiday-themed insert for tax bills issued to City residents at the end of the year. Stressing the “One Bin, All In” theme, all printed pieces included a list of recyclable materials along with the phone number to request a 64-gallon recycling toter bin.
Reinforcing the Message
To maximize the City’s budget, Catalyst designed a single poster to be used in multiple locations, including municipal buildings, schools and 26 Stamford bus shelters. We modified this layout to create large-scale signage for both of the City’s recycling centers and its entire fleet of recycling trucks. We also produced a short, animated video to run prior to the previews at the City’s main downtown movie theater.
Making Headlines for Recycling
Publicity helped extend awareness for the recycling effort. News coverage featured the program’s success, announced the availability of new toter bins and encouraged holiday-related recycling. In addition to targeting area media outlets, Catalyst helped the Recycling Department create a quarterly e-newsletter to reinforce its message.
In the first year of the “One Bin, All In” campaign, City recycling increased 39%, saving the City $700,000 in waste disposal costs. Because of this boost in recycling, the City saved an additional $97,000 in annual hauling costs.