City of Stamford Recycling

Logo Design, Collateral, Signage, Public Relations

In July 2009, the City of Stamford adopted single-stream recycling and Catalyst signed on to come up with a marketing communications plan to educate City residents about the changes to its recycling program and encourage recycling efforts throughout the state’s fourth largest city.

Branding 101

Catalyst created a memorable slogan for the single-stream effort along with a graphic depiction of the “One Bin, All In” tagline and a new logo to incorporate the City’s new recycling URL. These elements appeared on all materials in association with the launch and have been used by the City ever since.

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Using Printed Materials to Educate Residents

The campaign included public advertising and direct mail in English and Spanish. Catalyst created and mailed a postcard to town condominium units and a designed a special holiday-themed insert for tax bills issued to City residents at the end of the year. Stressing the “One Bin, All In” theme, all printed pieces included a list of recyclable materials along with the phone number to request a 64-gallon recycling toter bin.

Reinforcing the Message

To maximize the City’s budget, Catalyst designed a single poster to be used in multiple locations, including municipal buildings, schools and 26 Stamford bus shelters. We modified this layout to create large-scale signage for both of the City’s recycling centers and its entire fleet of recycling trucks. We also produced a short, animated video to run prior to the previews at the City’s main downtown movie theater.

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Making Headlines for Recycling

Publicity helped extend awareness for the recycling effort. News coverage featured the program’s success, announced the availability of new toter bins and encouraged holiday-related recycling. In addition to targeting area media outlets, Catalyst helped the Recycling Department create a quarterly e-newsletter to reinforce its message.

In the first year of the “One Bin, All In” campaign, City recycling increased 39%, saving the City $700,000 in waste disposal costs. Because of this boost in recycling, the City saved an additional $97,000 in annual hauling costs.