Hope in Motion Walk & Run

Web, Collateral, Advertising, Media Placement, Public Relations

The Walk & Run is the signature fundraising event for Hope in Motion.
The year-round fundraising campaign for Stamford Health’s Bennett Cancer Center. Catalyst works closely with organizers from Stamford Hospital Foundation to assist in marketing the annual event with a variety of tactics designed to increase awareness and participation.

Building The Brand

Because Hope in Motion is a year-round effort, Catalyst developed a logo that incorporated the organization name as a reminder of the direct relationship between the theme and its cause. The logo is used on all Walk & Run marketing materials – from brochures, posters and flyers to banners, lawn signs and advertisements. Additionally, we designed special stationery materials that were used to solicit sponsors, send thank-you notes and so forth.

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Web Design – The Bloomin’ Metric

The Walk & Run partners closely with other area events to raise money for their cause. One such event is the Bloomin’ Metric, a local charity bike ride. Each year, the Walk & Run is given space on the Bloomin’ Metric’s website – and Catalyst designs the messaging and creative to encourage Bloomin’ Metric participants to consider riding to support Hope in Motion.

Driving Event Attendance

To raise event awareness and drive attendance, the Walk & Run places PSA advertising with local media outlets every year. Catalyst designs all the advertising for each placement, both traditional and digital, and is in charge of all ad trafficking – ensuring the correct materials are provided to the appropriate media outlet to meet every deadline.

Driving Event Attendance

To raise event awareness and drive attendance, the Walk & Run places PSA advertising with local media outlets every year. Catalyst designs all the advertising for each placement, both traditional and digital, and is in charge of all ad trafficking – ensuring the correct materials are provided to the appropriate media outlet to meet every deadline.