Hands for Life
Collateral, Media Placement, Public Relations, Social Media
If you saw someone you love having a heart attack, wouldn’t you want to know what to do? Hands for Life is a free CPR-training initiative designed to teach anyone how to be a life-saver in just 15 minutes. In 2015, the City of Stamford and other community organizations joined together to train 10,000 people in hands-only CPR and the use of automated external defibrillators (AEDs) in a single week. Catalyst developed the strategy, created marketing materials and executed communications that raised awareness and exposure for the city-wide effort.