Bendheim has produced Architectural and Specialty Glass from the heart of New York City for 90 years. Catalyst executes a year-round public relations effort to help position this fourth-generation company and its products in front of architects and designers. PR tactics include press releases, feature stories and television show placements.
Highly Visual Storytelling
The stunning glass Bendheim produces is as beautiful and timeless as it is durable and high-tech. Catalyst leverages its extensive media relationships to secure coverage that showcases the applications and installations with the greatest audience impact. For example, the recent renovation of the British Airways Lounge at Dulles International Airport in Washington, D.C. connects readers—many of whom are frequent fliers themselves—to the beauty of Bendheim’s products in a way they may not have otherwise considered if they were merely rushing to catch their flight.
Reaching Massive Audiences
Working with the DIY Network’s “Man Caves” producers, the show’s host/contractor and homeowners, Catalyst secured Bendheim a key placement as the centerpiece of a bathroom remodel. The custom-designed glass is etched on both sides and edge-lit with LED lights, creating a striking focal point for the room and the episode. This episode helped generate awareness for Bendheim among the tens of thousands of viewers nationwide.
Catalyst’s targeted outreach to trade publications lands Bendheim placements with the right story at the right time in the appropriate outlet. We’ve successfully put the company’s products in front of readers in the construction, healthcare, interior design, architecture, art, hospitality and retail industries. Strategic planning, personalized pitching and highly selective targeting have proven most effective in garnering mentions that drive success for Bendheim.