Creating a Memorable Logo

Your logo tells your story. It’s your chance to make an impression that customers, employees and the world will connect to your brand. Every element of its design says something about your brand -from color to shape to words, which is why it’s important to create a logo that is not only memorable but adequately represents your business and its values.

I’ve designed plenty of logos in my day, so here are my thoughts about what you should consider.

1. Keep it Simple

Some of the most memorable logo designs include nothing more than a simple mark and the company name. Think Apple or McDonald’s. These companies’ logos are simple yet very recognizable. People see the mark and immediately think of the company.

Simple can be better, but only if it’s done correctly. For an effective logo:

  • Use no more than four words
  • Stick to three or fewer colors.
  • Use one design trick or effect.
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2.Consider your Image

What does your company stand for?  Your logo should represent your company or product. Think about the colors and shapes when planning the design and how they can impact users. Sometimes it can be helpful to look at other companies in your industry and see what their logos are communicating.

3.Color

Color choices can draw users in to the design and say something about your brand. A good logo works in full color or in single-color applications so stick to a simple color palette – no more than three colors – for the logo design.

Be careful of being too trendy, Instead, select colors that you can use for years to come.  It’s also important to remember that you won’t be able to use a full-color logo all the time. Does it work in one color, like black or white? If not, the logo design probably needs some more tweaking.

4. Use Original Artwork

Every logo needs original artwork that tells users who and what the company is. Whether it is a mark or logotype, it needs to feel special to your company so don’t use clip art.

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5.Make it Flexible

Your logo is going to be used in a number of applications so it’s important to keep the design flexible enough that is still recognizable in smaller applications. For example:

  • Can you use it over an image?
  • Can you add a tagline to it?
  • Does it work really large or really small?
  • Do you have in icon version for mobile devices or social media?

Creating a memorable logo often takes time and many rounds of revisions. While these tips are meant to guide you, if you’re still stuck, consider hiring a professional designer.

Michael to the rescue

-Michael-