When you see a color, how does it make you feel? Happy, hungry, calm? Those are just a few of the many emotions and meanings colors give.
It’s so important to chose the right colors when designing because you want to evoke the right emotion. Even shades or tones may result in different meanings so choose wisely!
There are great benefits to understanding and utilizing the effects of color, see the list below for a few examples:
A marketing campaign’s success can be won or lost based on the colors in a design. If you were shooting for empathy but chose to highlight your materials in green, perhaps you would have been better off with orange. With color, there’s always more than meets the eye.